We have carried out research across a wide range of markets, such as beer, cars, financial services, pharmaceuticals and so on. We have developed particular methods of researching doctors. We are very familiar with charity donation motivations.

We have particular expertise in food. Over the past fifteen years we have built up particular knowledge and understanding about consumer attitudes towards, and beliefs about, this area. This has included topics such as advertising evaluation and product development and the relationship between what people say about food and how they actually behave in-store.

We have also considered broader questions, such as the impact of food scares and other general health issues. Examples include investigating the implications of government initiatives to develop food labelling schemes. We have researched associated government concerns such as healthy eating and obesity.

Earlier projects have included very intensive national qualitative monitoring of public responses to Foot and Mouth Disease and to BSE. The findings of this work were presented at a senior governmental level.

All this work was multilayered, considering, for example, both in-store behaviour on the one hand, and expressed attitudes on the other. The study of attitudes and public opinion led to the development of analytical tools and research methods which have been applied successfully in other fields.